Posting a Discussion Wave on Food Inc.

Last night there was an online discussion of Michael Pollan’s notorious book Omnivore’s Dilemma on google wave.  It is my opinion that google wave is better used for a discussion thread over time instead for a real-time conversation in one evening.  Therefore, I went ahead and posted a discussion “wave” for the movie Food Inc.  I think it would be better to have an ongoing conversation on “the wave” instead of a real-time conversation in one evening.   I haven’t watched the movie yet but plan to do so over the next week.  You can watch it free on Netflix or rent it on iTunes for only $2.99.

Why do I think it is important for those involved in the agriculture industry to read these types of books and watch these types of movies? After all, they scrutinize what you do everyday.

The agriculture industry is in the middle of a food war.  I believe that it is paramount for the agriculture industry to understand what is being said about them.  The industry cannot properly defend itself against this type of mainstream media unless we read and try to understand the arguments being made.  Perhaps there are questions that we should ask ourselves.  Perhaps there are misrepresentations that we should address collectively.  Perhaps there are changes or improvements that should be implemented in the agriculture industry.  I strongly believe that knowledge is power and powerful change can only happen through conversation.

Apologies to those of you who did not get your wave invitation in time to participate in the discussion.  The great thing about google wave is that the discussion can be archived like an email.  Once you are on google wave, send me an email at cari.rincker@googlewave.com and I will make sure you get added on the discussion waves.  Unfortunately, google is “playing hard to get” so you have to be invited from somebody before you have an account.  I received a second round of invites from google and have a few left.  If you need one, please email me at cari@rinckerlaw.com.