To sell wine in New Jersey, one must hold a retail license. In New Jersey, retail licenses are “Class C” licenses. See N.J.S.A. 33:1-12. The types of Retail licenses are as follows: Plenary Retail Consumption license (this fee is set by the municipality and is between $250 – $2,500 per year), Plenary Retail Consumption license with “Board Package Privilege”, Seasonal …