Business Trademarks: What’s Really in a Name?

Rincker LawBusiness/Commercial Law, Intellectual Property, Trademarks Leave a Comment

 If you’re thinking of starting a business (or already have a business in the works), make sure that the name you use is not already taken.  Original names are essential for three reasons:  marketing power, clarity, and trademark infringement avoidance.  For example, if you’ve decided to open a coffee shop, it’s fairly easy to determine that the name “Starbucks” is …

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Amazon Suspension Prevention

Rincker LawBusiness/Commercial Law, Food & Ag Law Leave a Comment

There is an Amazon coach in my BNI Chapter and through my conversations with him, it’s come to my attention that entrepreneurs selling on Amazon.com run a risk of robots flagging something in their account and suspending it.  In a sense, Amazon will suspend accounts and “ask questions later.”  I regularly order goods from Amazon (pretty sure my postman thinks …

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