A trademark is a form of intellectual property that helps distinguish a business’s goods or services from those of others. Trademarks can be words, phrases, symbols, designs, or a combination of these elements that represent a brand. Trademarks provide legal protection, helping business owners ensure that only they have the exclusive right to use the mark in connection with their specific goods or services. For example, farm names, slogans, logos, and even cattle brands may qualify as trademarks.
Trademarks differ from other forms of intellectual property, such as copyrights (which protect original works of authorship) and patents (which protect inventions). While copyrights and patents have expiration dates, trademarks can last indefinitely so long as they continue to be used in commerce and are properly maintained through renewals. To obtain legal protection, business owners should register trademarks with the United States Patent and Trademark Office (USPTO). While unregistered trademarks have some protection under common law, registering a trademark strengthens a brand’s legal rights and enforcement abilities.
Trademarks are crucial for any business as they build brand recognition and consumer trust. When customers see a recognizable trademark, they associate it with the quality and reputation of the company behind it. This is why many companies invest significant effort in protecting their trademarks from infringement.
At Rincker Law PLLC, we believe trademarks are essential for businesses seeking to establish a unique identity and protect their brand from competitors. Whether you are a startup or an established company, securing a trademark is a valuable investment in your business’s future. Call us today at (217) 774-1373 for experienced assistance in registering your trademark!