Your brand isn’t just a name. It’s a promise. It’s the handshake your customers remember, the logo on every product that leaves your barn, and the story that sets you apart in a crowded market. In agriculture and food, your brand carries your reputation — and that reputation deserves more than a one-size-fits-all filing. Filing a trademark yourself might seem …
This was first published in the November 2025 edition of the Illinois State Bar Association (ISBA)’s Agriculture Section Council newsletter. SNAP Benefits and USDA Legal Battles A series of federal court rulings in late October and early November have forced the USDA to reverse its suspension of November SNAP benefits due to the government shutdown.[1] Judges in Rhode Island and …
It’s not uncommon for identical trademarks to exist for different goods and services. Maybe your farm equipment company is identical to a trademark registered for a restaurant, or your software company’s mark matches one used for a clothing line. Naturally, this can raise concerns: Does this mean I can’t use my trademark? Is someone infringing on my mark? The good …
One Big Beautiful Bill Act The One Big Beautiful Bill Act (OBBBA) was signed into law on July 4, 2025, and contains key tax and spending policies. It permanently increases federal estate, gift, and generation-skipping transfer tax exemptions to $15 million for individuals and $30 million for married couples. Cattle and Emissions Regulations The National Cattlemen’s Beef Association (NCBA) won …
What if I add my child (who also works on the farm) to the deed for the land and the title to the equipment? Will that automatically transfer the land and equipment to my child when I die, avoiding probate? While some types of joint ownership cause the surviving owner to receive 100 percent of the ownership upon the passing …
If you’re launching a new business, product line, or creative venture, one of the first things you’ll likely think about is the name—your brand identity. But before you start using a name, logo, or slogan publicly, it’s essential to ask: Should I conduct a trademark search first? The short answer is yes. A trademark search is one of the most …
When building a brand, securing a trademark is a critical step, but understanding how long that protection lasts is just as important. Unlike patents or copyrights, trademarks can potentially last forever. However, that protection isn’t automatic or permanent. To keep a trademark active, owners must follow specific legal steps and continue using the mark in commerce. The Basics: Federal Trademark …
Have a catchy phrase that you want to protect? Whether you’re a small business owner, food producer, or ag entrepreneur, you might be wondering: Can I trademark a catchphrase? The short answer is yes, as long as it meets certain criteria. Here’s what you need to know if you want to legally protect your catchphrase and use it as a …
If you have applied to register your trademark with the United States Patent and Trademark Office (“USPTO”), you may receive something called an “Office Action.” While it can feel discouraging to get one, an Office Action is not a rejection. It is a request for clarification or correction that gives you the opportunity to respond and keep your application moving …
When you’ve poured your time, energy, and creativity into building a business, your name becomes one of your most valuable assets. It represents your brand, your reputation, and everything you’ve worked hard to create. But have you taken the legal steps to protect it? Registering a trademark for your business name isn’t just a formality, it’s a strategic move that …
In the livestock industry, a cattle brand is more than just a mark, it’s a symbol of heritage, reputation, and the identity of a ranching operation. Traditionally used to identify ownership of livestock, cattle brands can also serve a broader purpose in the modern marketplace. If your cattle brand is being used not just to mark livestock but to promote …
If you’re thinking about protecting your brand name, logo, slogan, or other distinctive mark, you’re likely considering a federal trademark. But once you file an application, who actually reviews it? The answer: The United States Patent and Trademark Office (“USPTO”). What is the USPTO? The USPTO is a federal agency within the U.S. Department of Commerce. It’s responsible for granting …