If you’re launching a new business, product line, or creative venture, one of the first things you’ll likely think about is the name—your brand identity. But before you start using a name, logo, or slogan publicly, it’s essential to ask: Should I conduct a trademark search first? The short answer is yes. A trademark search is one of the most …
Have a catchy phrase that you want to protect? Whether you’re a small business owner, food producer, or ag entrepreneur, you might be wondering: Can I trademark a catchphrase? The short answer is yes, as long as it meets certain criteria. Here’s what you need to know if you want to legally protect your catchphrase and use it as a …
If you have applied to register your trademark with the United States Patent and Trademark Office (“USPTO”), you may receive something called an “Office Action.” While it can feel discouraging to get one, an Office Action is not a rejection. It is a request for clarification or correction that gives you the opportunity to respond and keep your application moving …