Your brand isn’t just a name. It’s a promise. It’s the handshake your customers remember, the logo on every product that leaves your barn, and the story that sets you apart in a crowded market. In agriculture and food, your brand carries your reputation — and that reputation deserves more than a one-size-fits-all filing. Filing a trademark yourself might seem …
It’s not uncommon for identical trademarks to exist for different goods and services. Maybe your farm equipment company is identical to a trademark registered for a restaurant, or your software company’s mark matches one used for a clothing line. Naturally, this can raise concerns: Does this mean I can’t use my trademark? Is someone infringing on my mark? The good …
In today’s farming and agribusiness world, protecting IP: trademark basics for farmers and ag businesses has become more important than ever. Farmers and agricultural businesses are no longer just selling grain or livestock to local markets, they are creating recognizable brands, marketing products across state lines, and building reputations that need legal protection. Whether you are selling farm-branded beef, organic …