Being active on social media is hardly a choice anymore for small to medium sized businesses—it’s a given. After all, your customers are there. Connecting with your target audience in the social web can boost your brand and level the playing field between you and big competitors with larger advertising budgets. But before you rush out to tweet a deal …
Are Your Trade Secrets Really Safe? 4 Steps To Safeguard Your Competitive Edge
A trade secret is a piece of information which is confidential, can be legally protected, and gives your company a competitive edge. Lots of the most famous examples involve recipes: the formula for Coca Cola, McDonald’s Big Mac “secret sauce”, or that Mrs. Field’s chocolate chip cookie recipe that caused such a legal stir in the 90s. But you don’t …
Protect Your Livestock Brand with Trademarks
I’m excited about the upcoming Fourth of July break. I’m heading up to Massachusetts for some R & R in the Berkshires. I recently wrote this article on trademark protection for livestock operations. You should take a moment and read it beachside or over a Fourth of July BBQ. Happy Fourth!
Quick Summary of Trademarks for Farms, Agri-Businesses and Food Entrepreuners
Over the last year I have received numerous inquires from farms, agri-businesses and food entrepreneurs about the importance of trademarks and the application process. This post seeks to give a cursory overview of a few common questions that come my way. Trademarks vs. Service Marks Put simply, a trademark is an identifying mark for consumers in connection with particular goods …
“Fridays with Cari” Webinar Series Kicks Off Today
I’m excited for my new webinar series titled “Fridays with Cari.” I will be discussing a variety of agriculture issues with my Friday webinar series ranging from livestock animal cruelty law to estate planning. I believe that legal information should be affordable for everyone in the food and agriculture industry and I hope that my webinars will be educational to …
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