If you’re thinking about protecting your brand name, logo, slogan, or other distinctive mark, you’re likely considering a federal trademark. But once you file an application, who actually reviews it? The answer: The United States Patent and Trademark Office (“USPTO”). What is the USPTO? The USPTO is a federal agency within the U.S. Department of Commerce. It’s responsible for granting …
When we think about protecting a brand, trademarks like names, logos, and slogans often come to mind. But there’s another powerful and often overlooked form of intellectual property: trade dress. So, what exactly is trade dress, and why should businesses care about it? Trade Dress Defined Trade dress refers to the visual appearance of a product or its packaging that …
If you’re a business owner, entrepreneur, or creative professional, you’ve likely come across the term “USPTO.” But what exactly is it, and why is it important for protecting your brand and intellectual property? The United States Patent and Trademark Office (“USPTO”) is a federal agency within the U.S. Department of Commerce responsible for granting patents and registering trademarks. Its primary …
Whether you’re launching a new business, product, or service — or looking to strengthen the protection of an existing one — choosing the right trademark is one of the most important decisions you’ll make. A trademark is more than just a name or logo; it’s the face of your brand, a legal asset, and a powerful tool to set you …
If you’ve ever looked closely at brand names, logos, or creative works, you’ve likely seen the symbols TM (™), SM (℠), Registered Trademark (®), and Copyright (©). While they all relate to intellectual property protection, they serve different legal purposes. Understanding these symbols can help businesses and creators protect their brands and works effectively. The Trademark (™) Symbol The TM …
When building a business, protecting your brand identity is essential. Two key legal tools for this protection are trademarks and service marks. While both serve to protect the uniqueness of your brand, they apply to different aspects of commerce. Understanding the distinction between the two can help you properly protect your intellectual property and avoid potential legal issues. Trademarks (TM) …
A trademark is a form of intellectual property that helps distinguish a business’s goods or services from those of others. Trademarks can be words, phrases, symbols, designs, or a combination of these elements that represent a brand. Trademarks provide legal protection, helping business owners ensure that only they have the exclusive right to use the mark in connection with their …
A business grant is a form of financial assistance given to a company by a government agency or private organization for a specific purpose. Grants, unlike loans, do not need to be paid back. Despite this benefit, finding a grant that your business qualifies for and submitting a complete application can be challenging. However, if your business could benefit from …
Congratulations! Your business has grown and you are ready to hire your first employee. Where do you begin? What will the employee’s schedule be and how much will the employee get paid? Will your new hire be an employee or an independent contractor—and what is the difference? Did the employee sign an employment agreement? Before your new hire begins, there …
The key to a successful business is having the right people, financial knowledge, effective processes, and a well-researched business plan. According to the Bureau of Labor Statistics, approximately 20 percent of businesses fail in their first year, and 50 percent fail by their fifth year. Forming and running a business is hard regardless of whether the business provides products or …
Business owners often find it necessary or desirable to keep valuable and sensitive information private. In some instances, a business may have developed certain key elements that help distinguish it from its competitors. In other instances, a business owner may handle sensitive information that a client would not want exposed or that is protected by law. If your business develops …