If you’re a business owner, entrepreneur, or creative professional, you’ve likely come across the term “USPTO.” But what exactly is it, and why is it important for protecting your brand and intellectual property? The United States Patent and Trademark Office (“USPTO”) is a federal agency within the U.S. Department of Commerce responsible for granting patents and registering trademarks. Its primary …
Whether you’re launching a new business, product, or service — or looking to strengthen the protection of an existing one — choosing the right trademark is one of the most important decisions you’ll make. A trademark is more than just a name or logo; it’s the face of your brand, a legal asset, and a powerful tool to set you …
If you’ve ever looked closely at brand names, logos, or creative works, you’ve likely seen the symbols TM (™), SM (℠), Registered Trademark (®), and Copyright (©). While they all relate to intellectual property protection, they serve different legal purposes. Understanding these symbols can help businesses and creators protect their brands and works effectively. The Trademark (™) Symbol The TM …
When building a business, protecting your brand identity is essential. Two key legal tools for this protection are trademarks and service marks. While both serve to protect the uniqueness of your brand, they apply to different aspects of commerce. Understanding the distinction between the two can help you properly protect your intellectual property and avoid potential legal issues. Trademarks (TM) …
A trademark is a form of intellectual property that helps distinguish a business’s goods or services from those of others. Trademarks can be words, phrases, symbols, designs, or a combination of these elements that represent a brand. Trademarks provide legal protection, helping business owners ensure that only they have the exclusive right to use the mark in connection with their …
If you’re thinking of starting a business (or already have a business in the works), make sure that the name you use is not already taken. Original names are essential for three reasons: marketing power, clarity, and trademark infringement avoidance. For example, if you’ve decided to open a coffee shop, it’s fairly easy to determine that the name “Starbucks” is …
Yesterday I had an opportunity to talk about being an agriculture lawyer to an undergraduate agriculture careers class in Wisconsin via Skype. I remember being that age and not really knowing what I wanted to do. To tell you the truth, I grew up looking up to Colleen Callahan and wanted to *be* her…with a career in agriculture journalism/communications. For …
I’m excited for my new webinar series titled “Fridays with Cari.” I will be discussing a variety of agriculture issues with my Friday webinar series ranging from livestock animal cruelty law to estate planning. I believe that legal information should be affordable for everyone in the food and agriculture industry and I hope that my webinars will be educational to …
I have two very exciting announcements today. First, this month’s ABA Journal has an article on yours truly! You can read the full article here. I’m very proud to be one of the few cowgirls in NYC (and I think the only agriculture attorney). Thank you to all my family, friends, colleagues, support staff, “ag tweeps” and regular blog readers …