If you’re a business owner, entrepreneur, or creative professional, you’ve likely come across the term “USPTO.” But what exactly is it, and why is it important for protecting your brand and intellectual property? The United States Patent and Trademark Office (“USPTO”) is a federal agency within the U.S. Department of Commerce responsible for granting patents and registering trademarks. Its primary …
Whether you’re launching a new business, product, or service — or looking to strengthen the protection of an existing one — choosing the right trademark is one of the most important decisions you’ll make. A trademark is more than just a name or logo; it’s the face of your brand, a legal asset, and a powerful tool to set you …
If you’ve ever looked closely at brand names, logos, or creative works, you’ve likely seen the symbols TM (™), SM (℠), Registered Trademark (®), and Copyright (©). While they all relate to intellectual property protection, they serve different legal purposes. Understanding these symbols can help businesses and creators protect their brands and works effectively. The Trademark (™) Symbol The TM …
When building a business, protecting your brand identity is essential. Two key legal tools for this protection are trademarks and service marks. While both serve to protect the uniqueness of your brand, they apply to different aspects of commerce. Understanding the distinction between the two can help you properly protect your intellectual property and avoid potential legal issues. Trademarks (TM) …
A trademark is a form of intellectual property that helps distinguish a business’s goods or services from those of others. Trademarks can be words, phrases, symbols, designs, or a combination of these elements that represent a brand. Trademarks provide legal protection, helping business owners ensure that only they have the exclusive right to use the mark in connection with their …
As any innovator or creator knows, protecting your intellectual property is vitally important to your success. Doing so can help ensure that your creations and hard work are protected. The first step in protecting your intellectual property in Illinois is to be informed of the different types of ways you can protect your intellectual property. The next step is to …
Against the backdrop of globalization and the expansion of online business activity, trademark infringement is on the rise. Most elements of business branding—name, logo, design—are readily available online, making it easier for people to knowingly or unknowingly use the intellectual property of others. As a business owner, you must prioritize both protecting your own trademarks and avoiding infringement of others’ …
The U.S. Trademark office states that a trademark is “a word, name, symbol, device, or any combination, use or intended to be used to identify and distinguish the good/services of one seller or provider from those of others, and to indicate the source of the goods/services.” Trademarks may either be on a mark or image. In order for something to …
If you’re thinking of starting a business (or already have a business in the works), make sure that the name you use is not already taken. Original names are essential for three reasons: marketing power, clarity, and trademark infringement avoidance. For example, if you’ve decided to open a coffee shop, it’s fairly easy to determine that the name “Starbucks” is …
Being active on social media is hardly a choice anymore for small to medium sized businesses—it’s a given. After all, your customers are there. Connecting with your target audience in the social web can boost your brand and level the playing field between you and big competitors with larger advertising budgets. But before you rush out to tweet a deal …
A trade secret is a piece of information which is confidential, can be legally protected, and gives your company a competitive edge. Lots of the most famous examples involve recipes: the formula for Coca Cola, McDonald’s Big Mac “secret sauce”, or that Mrs. Field’s chocolate chip cookie recipe that caused such a legal stir in the 90s. But you don’t …